Are Food-Enhancing Perfumes the heart Next Big Thing?

This week, not one but two brands announced the release of flavor-enhancing perfume. In the case of Salt and Straw’s Culinary Perfume, the spritz created in partnership with Imaginary Authors is not just for smelling, but is completely edible. The Portland-based ice cream company is encouraging customers to spray A Swoon of Citrus, A Cloud of Cocoa, or A Plume of Blooms straight onto their ice cream for an added layer of flavor, or to simply wear it as perfume to smell like dessert. And it actually doesn’t feel like too wild of a move for a company that is constantly experimenting with odd (and often delicious) flavors.